ML Powered — Employee Performance

Business Suite CRM
2 min readJun 25, 2021

Employees deserve to know where they are succeeding and where they need help and improvement. Employees should be measured, however, against themselves and not against others.

Employee performance evaluation is considered on the basis of sales activities — productivity measured based on business revenue generated by winning deals in the fastest time period. Consistency in winning deals and efficiency measured through activeness in CRM quantifies KRA. [ Key Result Area ]

Periodic performance reviews lead to performance achievement.

Our system captures key buttons or actions that are actively used which creates a pattern or behavior of the user. We then feed this data to our Machine Learning algorithm which finds these patterns and suggests or recommends a way or set of actions, which, if performed, can reduce the overall time taken by the user to complete those actions. This saves time for users which enables them to do more work and increase their efficiency.

Bsuite CRM’s inbuilt machine learning algorithm quantifies human intelligence and efficiency.

So, you might be wondering what consists of KRAs?

Key result areas for employees

As depicted in the image above, we take the following parameters:

  1. The name of the user
  2. The average time taken to close a deal
  3. User’s activity
  4. Total deal value won
  5. Total deal value lost
  6. Last Login Date
  7. Days since the last login

These parameters are indicators of the user's performance, the admins or the management level authorities can use these to schedule meetings with employees who either outperform, underperform, or they can set it according to their needs.

We have a beautiful blog that summarises employee performance using stunning design. Please have a look!

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Business Suite CRM

Business suite CRM provides an all round activities and performance trackers powered by machine learning algorithms only for you to solely focus on business.